About

Mainstream Green popularizes habits that save money or energy, cut waste, fight pollution, protect resources, and shrink use of fossil fuels.

A 501 (c)(3) charity, we use media and high visibility public events to attract peoples’ interest and participation.
Our strategy is to employ mass marketing techniques to achieve awareness and behavior change. We educate, inform, publicize, advocate, persuade.

Human habit change on a massive scale must happen now if we are to survive on this planet. Help us make it happen!


Board of Directors – Chair

Dana Johnston, Pres. of Mainstream Green, Inc. the environmental organization that shows people how to be The Crowd vs Climate Change

Dana Johnston: Chair of Board & President of Mainstream Green, Inc.

Dana founded Mainstream Green, Inc. after serving on the board of directors and as a volunteer at two environmental or sustainability non-profits. She is a marketing and branding expert who began her career in advertising at General Electric. Afterwards, she worked at eminent NYC advertising agencies, doing creative work for Barbara Walter’s Specials and ABC Network Television. Dana created a new position for Ben-Gay that increased sales by $20 million in one year. Her work has brought numerous new products from concept to market success, including Captain Morgan Spiced Rum, Lea & Perrins Steak Sauce, and Seagrams Wine Coolers. Other powerful brands for which she developed advertising were American Express, Dow Jones & Company, Colgate, and many other famous household names. Dana is a graduate of Hamilton College in Clinton, NY. She also attended Harvard University and NYU Institute of Film and Television, School of Visual Arts and Parsons School of Design.

Board of Directors – VP

Joe Brown, CEO Roth Industries, is a member of the Board of Directors of Mainstream Green, Inc.

Joseph A. Brown, Board Member, VP of Mainstream Green, Inc.

Joe is the President & Chief Executive Officer of Roth Industries and Roth Global Plastics, a multinational family of companies with locations in more than 40 countries, $250 million in sales and 1,100 employees. They manufacture and sell products that produce, distribute, manage and store energy, contain fluids or direct highway traffic.

A degreed engineer (BSEE, cum laude) and licensed (PE- NYS), and a MBA, Joe has a strong international background as a consultant, manufacturer, sales executive, for both technical and non-technical products, in both specification and commodity channels. He has a wide breadth of experience across multiple industries and product lines, largely focused on water, wastewater, infrastructure and industrial products and applications. Joe is actively involved with Center State CEO.

Board of Directors – Jacinda Ballantyne

This introduces Jacinda Ballantyn, who is  a Member of the Board of Directors of Mainstream Green, Inc.

Jacinda Ballantyne is a Member of the Board of Directors of Mainstream Green, Inc.

Jacinda Ballantyne holds a bachelor's degree in Electrical Engineering from Clarkson University. She currently works at a power delivery consulting company, TRC. TRC provides engineering services for electric utility companies, mainly in design of substations, but Jacinda has also been involved in several projects related to interconnecting wind or solar farms to the grid. Jacinda’s professional goals are to be more involved in the renewable energy industry and to use my engineering skills to more directly support the installation of alternative energy technology.

Jacinda is also passionate about volunteering. In college, she joined the service fraternity Alpha Phi Omega, whose mission is to encourage college students to be involved in community service both on and off their campuses. As a student in the fraternity, Jacinda held multiple positions, including president and vice president of service. SheI continues to support the fraternity as an alumna by volunteering in staff roles to help active students. She also currently volunteers at Helping Hounds Dog Rescue. 

Board of Directors – Kevin Morrow

Kevin Morrow is a member of the Board of Directors of Mainstream Green,Inc.

Kevin is Syracuse University’s executive director of social media. He served in SU’s Office of News Services for nearly 19 years, including 12 in the dual role of executive director and University spokesman, responsible for overseeing local and national media relations, crisis communications, internal communications and promotions consulting/planning.

Mr.Morrow is the recipient of numerous national and local honors, including 15 awards from the Syracuse Press Club; three awards from the Syracuse Ad Club; and two Exemplary Achievement Awards from Syracuse University.

He is a member of CASE, the Public Relations Society of America, the Syracuse Press Club and the Syracuse Ad Club.In addition, Morrow is a member of the Omicron Delta Kappa national leadership honor society and an honorary member of the Golden Key International Honor Society.

Board of Directors – Steven Ward Williams, Esq.

Steven Williams, noted attorney, is a member of the board of directors of Mainstream Green, Inc.

Steve is a partner in the law firm of Smith, Sovik, Kendrick & Sugnet, P.C. He is a litigator. Prior to joining Smith Sovick in 1995, Steve was an attorney in the US Navy JAG Corps for five years, where he acted as a prosecutor/trial attorney, Special Assistant U.S. Attorney, and as counsel to Rear Admiral F.M. Dirren, Jr.

Steve handles a wide range of litigation matters (personal injury, employment law, construction accidents, professional malpractice, motor vehicle claims, commercial litigation, contracts,etc.), and environmental contamination. He has represented high profile clients such as the National Basketball Players’ Association (NBPA) and has appeared as a legal analyst on television programs such as The O’Reilly Factor and Hour CNY. Steve regularly appears before state agencies responsible for investigating claims of discrimination and EEOC offices in every state from Delaware to Maine. He is a graduate of Cortland College and California Western School of Law, in San Diego, California.