Dana founded Mainstream Green, Inc. after serving on the board of directors and as a volunteer at two environmental or sustainability non-profits. She is a marketing and branding expert who began her career in advertising at General Electric. Afterwards, she worked at eminent NYC advertising agencies, doing creative work for Barbara Walter’s Specials and ABC Network Television. Dana created a new position for Ben-Gay that increased sales by $20 million in one year. Her work has brought numerous new products from concept to market success, including Captain Morgan Spiced Rum, Lea & Perrins Steak Sauce, and Seagrams Wine Coolers. Other powerful brands for which she developed advertising were American Express, Dow Jones & Company, Colgate, and many other famous household names. Dana is a graduate of Hamilton College in Clinton, NY. She also attended Harvard University and NYU Institute of Film and Television, School of Visual Arts and Parsons School of Design.
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